U.S. Cellular

HELPING a smaller cARRIER BATTLE INDUSTRY giants.

If you want to compete with AT&T, T-Mobile and Verizon, your ads need to work extremely hard. So every piece I created for U.S. Cellular involved a delicate balancing act. I maximized branding for linkage. I made the offers extremely clear, to peak consumer interest. And to really stand out from the competition, I gave them breakthrough storylines: memorable work that oozed with charm and personality.

Mentoring

One of the most rewarding parts of my job is mentoring young writers in the art of radio script writing and production. Below are three hardworking spots I guided.