My advertising philosophy is simple.
First, I believe if work is going to resonate, it must always be rooted within the truth of a brand. After all, why con consumers? I believe you're much better off convincing, conspiring, commiserating or co-creating with them. All of which you can do from a place of truth.
And, second, I believe that whatever media we make, we have to be excited while we're making it. If I'm not enjoying writing something, no one is going to enjoy reading it.
And third, I believe that there's no point to one-offs. I believe in developing integrated marketing plans that work seamlessly across owned, earned and paid communication. I want to be involved with the the whole project—from the brief to the uploads to the optimization. I want to make sure there's consistent, clear messaging across all mediums, hitting consumers as they hop seamlessly between mobile, social and traditional channels.
Andrew James Schneider
MullenLowe: Vice President, Associate Creative Director
2006 — 2019
TSM Design: Senior Copywriter
2003 — 2005
Avrett Free Ginsberg: Copywriter
1999 — 2002
Georgetown University: BA English
1994 — 1998
Client List
U.S. Cellular, General Motors (Fleet and Certified Used Vehicles), Department of Defense, Bose, Virgin Money, Dewar's Scotch, The Financial Times, Purina Meow Mix, Capital One, Grain Foods Foundation, MassMutual, Timberland, Stanley, Google, Netflix, Bacardi Rum, Victorinox, Olympus, Acura, Foxwoods