Netflix

I presented side-by-side with our MediaHub team when we pitched Netflix media duties in 2016. After we won, they handed us shows from their never-ending roster of titles. Grace and Frankie. Kimmy Schmidt. Stranger Things. Narcos. The Defenders. My job is not to write headlines. I don't create new marketing campaigns for these shows. Rather, we work with existing messaging and imagery that comes from Netflix's internal promotional team. Our job is to study the media landscape, and find opportunities to creatively fit their assets into targeted and highly engaging placements. Though all the ideas in the video below were ours, MullenLowe not produce any of this final work. That was entirely done by Netflix's internal creative department or platform partnerships. Our job is to suggest creative ideas that add value and help build out a more fleshed-out, engaging media plan.