Capital One

Capital One Spark Business Banking needed to stand out from their competition. So, we pitched an idea. Why not offer their customers something more valuable than just free checking? Make ads for their customers! They loved the concept. So we took Spark's advertising budget and put it toward creating free, custom ads for their customers who applied. "Spark Plug" was a ton of work, but it was also a huge success. And it won Adweek's "Ad of the Day."